Sunday, March 11, 2012

Stolichnaya Vodka & Vans Shoes Advertisement

Stolichnaya Vodka


I picked this advertisement because how promiscuous the girls look. The hook of this ad is beauty and I believe the targeted audience is anyone that is legally allowed to drink.
1.       The women connect to the product because they represent young women in a bar going out for drinks.
2.       I think the target audience is 20-30 year olds that are looking to have a good time. I would expect to see this type of ad in a magazine for people over the age of 21. I think it is an affective ad to some degree, for women no but for men yes. Men are attracted to beautiful women at bars and this ad represents that.
3.       In this ad the young women are sitting there looking provocative and ready mingle. This ad promotes a party lifestyle, one who likes to drink hard alcohol on occasion. I believe the products implied promise is that if you try there vodka you won’t regret it.
4.       The text below implies that if you don’t try our vodka how will you know if like it or not? I think the text is directed to anyone that is willing to drink that kind of vodka. And I think that reader is a young man that is looking for beautiful women at a bar.


Vans Shoes


I picked this advertisement because I like the brand Vans. I think the hook for this ad is popularity and the target audience is anyone that likes wearing skate shoes.
1.       The two images in this advertisement are a picture of some skate shoes and the other is a picture a "cool" kid wearing those shoes. The two images tie into the ad because the ad is conveying that if you wear those shoes you’re going to look cool like the kid in the ad.
2.       I do not know who the man is it the ad but I think he contributes because they want you to think that he’s cool because he is wearing the vans shoes.
3.       I don’t know what the skull image behind the kid represents but I do know that if it wasn’t there it would completely change the mood of the advertisement because it would just be a normal kid sitting there.
4.       I believe the target audience for this ad would be a 10-20 year old male that skateboards.

2 comments:

  1. I like Vans. If you're trying to be or look "cool" by wearing these shoes you end up looking like a fool for wearing them for the wrong reasons.

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  2. i personally never wore vans, but i do know that they deffinatley came back into style with a vengenc in the last 5 years or so. It seems like they came along way from just being skater shoes.now evryone and there mommas own a pair.
    (but im more of a nike guy) haha...

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